2020 might not be the best year yet, but it sure is one of changes. For our bedroom, standing out is more relevant than ever. At Global Textile Alliance, we take on this challenge by mixing bold designs, cultural references, and natural colors.
The mattress industry is saturated with whites, grays, and blues. Carrying over our trend notes from last season, we still see natural color stories that introduce beige, taupe and other earth tones.
Incorporating these natural colors in your range has two important advantages:
- They help your collection stand out from widely accepted blues and grays
- They can tie in a sustainability story when combined with recycled or organic yarns
Together with 2020’s most acclaimed design elements, your mattress fabrics are bound to grab the attention they deserve.
2020 Designs: past meets present
Designs these years are all about modern revivals, bold elements, and cultural references. At the beginning of this century’s roaring twenties, we melancholically look at our past and match it with today’s themes and essentials.
At Global Textile Alliance, that resulted in three new fabric collections. Our plans to launch them at ISPA back in March were abruptly cancelled when Covid-19 came along, but we’re still proud to officially present them to you this way.
The BAZAAR Collection
More than ever, consumers are trying to find a balance between their own traditions and new influences. Embracing heritage happens alongside cultural fusions and gave rise to a new-found love for techniques such as tie dye, shibori indigo dyeing, sashiko stitching, and traditional mud cloth patterns. These techniques have a characteristic handmade quality to them that is inviting, familiar and warm.
The MEMPHIS Movement
The original Memphis Movement was brought about in the 1980s by a collaborative Italian design group called the Memphis Group. Inspired by postmodernism, the group sought to push the status quo by incorporating bright colors and dramatic asymmetry into their designs. A modern revival drove us to strong linework, playful geometric design and movement within the patterns.
The DECO Gallery
1920s art deco meets medallion and fresh floral motifs. To celebrate the 100th birthday of the feast for the eye that were the roaring twenties, we put bold linear elements right next to flowery designs. To highlight our fabrics, they contain yarns with sheen and luster accentuating the ornate design elements, paying a true homage to the upcoming decade.